“Don’t Be An Asterisk” anti-steroid campaign was formed to teach people about intake of steroids, about risks linked with performance-enhancing drugs within and outsides sports in order to promote stopping using these products.
But this campaign was in negligence during certain time. The United States Olympic Committee (USOC) and Ad Council make the decision to reinvigorate activities of this campaign. It was decided to create a new gateway page for the website and to alter the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the initial “Don’t Be Asterisk” that has remained without any changes for over 2 years. This site promotes the visitors to visit another new page that is on Facebook. Thus, they can play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. Thus, the popular social media will promote spreading the messages of the anti-steroid.
The initial website DontBeAnAsterisk.com includes an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive soccer players don’t avoid the asterisks, their bodies become much more muscular.
However the game has been created to make perception among kids that steroids are not safe, the results are turned to be opposite. Kids find it funny to fail avoiding asterisks and to see how muscles of the interactive soccer players become essentially increased. Although this game is still available on the website, it is unlikely that it can teach children that steroids should not be administrated.
The chief goal of this campaign is to teach kids that a user of steroids is not a trustful individual; he\she is “fake”, a “joke” and a “poser”.
Комментариев нет:
Отправить комментарий